A whole grain straight from the field contains three major components – the bran, the endosperm and the germ. The endosperm is the white, starchy part. The bran and germ are where the majority of the fibre, vitamins and minerals are found. White flour consists of only the endosperm. Whole wheat flour is usually the endosperm and the bran. 100% Whole grain whole wheat flour contains all three parts.
Whole grains are naturally high in fibre, which can help with weight management because it keeps you feeling fuller, longer. Most Canadians are not getting the fibre they need.
However, whole grains are important not just for fibre, but also for the antioxidants (disease fighting plant chemicals), vitamins and minerals that they contain.
Enjoy the tastiness and healthfulness of Rogers whole grain products.
Rogers 100% Whole Grain Whole Wheat Flour:
Wholesome flour ground from the entire grain.
Made with 5 whole grains, our delicious range of granola flavours makes a fantastic way to start the day.
Rogers 9 Grain cereal:
Contains an abundance of whole grains and fibre. Makes a delicious multi-grain bread!
Rogers Porridge Oats:
A delicious blend of old-fashioned oats, with the added fibre of oat bran, wheat bran and flax. Great in cookies and muffins.
Rogers Steel-Cut Porridge Oats:
Coming soon! A delicious blend of steel cut and old-fashioned oats, with the added fibre of oat bran, wheat bran and flax. The goodness of steel cut oats in half the cooking time!
Additional High Fibre Choices:
Rogers Oat Bran:
Very high in soluble fibre, delicious on its own as a hot cereal, mixed with another hot cereal, and also great in baking.
Rogers Wheat Bran:
Adds healthy insoluble fibre to your day when you sprinkle it on your cereal, in smoothies or add it to your baking recipes.